Journal Critics based on Consumer Behavior 4th

Cultural consumption and participation
Foote, J.A. (2002). Cultural consumption and participation [CIRCLE-CCRN Round Table 2000]. Canadian journal of communication, 27(2/3), 209-220. Retrieved August 28, 2009, from ProQuest Central. (Document ID: 347596181).

In this article, Foote explains that cultural dissemination, production, reviewing and consumption play an important role in shaping the relationship between culture and consumers. The author uses data on Canadian consumption and statistics in 1992 and1998. The research focuses on demographic variables including age, gender, education and regional distribution, etc. to understand the cultural influence upon Canadian consumers. The article is useful to my topic because I understand the motivation of Canadian consumers is affected by their participation in cultural experience. The main limitation of the article is that some cultural activities are free of charge when compared with the influence of culture on total consumption in Canada before 1996. The author contends that the future of cultural development could be decided by globalization and diversity. This article will be useful for me to realize Canadian consumers in terms of cultural participation.

Communicating locally marketing globally
Muddyman, G.. (2009). Communicating locally marketing
globally. Pharma, 5(1), 46-48. Retrieved September 3, 2009, from ProQuest Health and Medical Complete. (Document ID: 1654427731).

In this article, Muddyman explains that culture difference affects target consumer behavior. The authors use cultural difference data in foreign countries. The author also mentions that localization compromises cultural customization which needs an understanding of the target customers ‘ culture when planning marketing strategy in foreign countries. This research is focusing on communicating locally and marketing globally. The article is useful to my research topic, as the author suggests that there is cultural difference in every global pharmaceutical market. The main limitation of the article is that the survey is restricted to European and Brazilian Portuguese market. The author indicates that communicating across cultures will become difficult because there are many regulations and rules to follow with. So, the companies will develop different messaging material for each market in the world. This article will be useful to understand the effect of local regulation, culture and language on consumer behavior.

Cultural values affect consumer behavior in Taiwan Cafes
Hu, Y. N., C. M. Hsiao and J. F. Yang (2009) Cultural values affect consumer behavior in Taiwan Cafes. The business review, Cambridge, 12(1), 262-266. Retrieved August 31, 2009, from ABI/INFORM Global. (Document ID: 1775872521).

In this article, Hu et al. explains the impact of culture on consumer behavior when buying coffee. One useful idea is that increasing cultural elements such as local, characters, famous products, classical music……etc. is a good marketing strategy to acquire consumers’ favorite. The authors use the Equamax method, the factor analysis method and rotate method by drawing out the seven cultural values. Their research focus on the effect of culture on consumer behavior. The article is useful to culture and trend which are my topic. Hu, et al. suggest that consumer behaviors are affected by culture and self-valued concept. The main limitation of the article is that the survey is focused on practical coffee store interviewers. The authors indicate that universal love, hedonism, self- control and self-actualization, etc. have a direct proportion to consumer behavior. This article arouses that culture is the most important ways to affect consumers’ buying decision in coffee store.

The Study of Subculture and Consumer Behavior: An Example of Taiwanese University Students' Consumption Culture
Chang, L. C. (2005). The Study of Subculture and Consumer Behavior: An Example of Taiwanese University Students' Consumption Culture. Journal of American Academy of Business, Cambridge, 7(2), 258-264. Retrieved August 27, 2009, from ABI/INFORM Global. (Document ID: 850335901).

Chang explains the forming of subculture affecting Taiwanese consumers’ behavior. One useful idea is that culture can be learned and shared. Except biological characteristics, human beings can learn social values, beliefs and customs that constitute our cultural environment. The author also mentions that culture affects three parts---culture, subculture and social class. So, culture plays an important rile on consumers behavior and desire. Compared with the previous generations, Taiwanese university students are affected by peers more. They tend to pursue material enjoyment such as possessing mobile phones because of modern trend is affected by internal value and external culture. The author also compares the consumer behavior of American, Japanese and Korean university students by questionnaires, surveys and life data analyses. The main limitation of the article is that the survey sample was restricted to university students, not all students of different education level. I read the outcomes and think about Taiwanese consumers. Taiwanese consumers have unique culture systems in a mixture of Chinese cultural tradition and western influence. The material will be useful for me to analyze Taiwanese consumers’ preference in buying mobile phones because it provides some ideas about Taiwanese consumer behavior which is differentiated and affected by subculture.