Executive summary1. Immense Growth for LED market (2011)- $12.8 billion USD vs. $10.28USD in 2010
2. LED Lighting Market Growth (2011)-2.18 billion USD vs.1.36 billion USD in 2010
3. From 2013 onwards, any further significant growth in the LED market must be driven by general lighting application
4. Lighting applications are forecast to grow steadily and strongly. From 2009 to 2010, the forecast revenue CAGR (Compound Annual Growth Rate) in 32% and the unit shipment CAGR 59% shipment will grow from fewer than 1 billion units in 2009 to over 20 billion units in 2016.
5. Market growth will be led by application where a payback period of electricity or maintenance saving are important, particularly street lights and refrigeration, retail and other commercial applications.
6. Nichia was still the leading LED suppliers in 2009 and 2010 by revenue. However, for established suppliers to the merchant market, Cree & Seoul Semiconductor had the most impressive growth.
Total World Market for LEDs (by region)
1. In 2010, the LED’s market grows 60% to USD$10.2 billion (vs. USD$6.1 billion in 2009)
2. Thanks to big penetration in TV (+USD$2 billion), as well as economic recovery and greater LED use in computers (+USD$0.9 billion) and lighting (+USD$0.5 billion)
3. APAC market is dominating nearly 70-80% over the world until 2010.
Total World Market for LEDs (by product type)
1. The fraction of revenues for standard LED’s is steadily falling while that of InGaN is in increase.
2. Reasons of growth: InGaN LEDs are increasingly able to meet demand in applications which require white or brighter light and these applications are growing rapidaly.
World Wide LED Lighting Market Overview
1. Revenue average from market report in 2011: USD$2,175 million
2. CAGR(average):43% (Year,2010-2014)
LED Business Environment in China
1. The China government dominates semiconductor and lighting industry in order to launch varieties of policies and lighting standards2. Global LED enterprises will plan to go into China market, especially Taiwan LED enterprises are developing LED business in China faster.
Marketing Strategies from Seoul Semiconductor in Shenzhen
1. Besides dispatching SSL employees, Daewoo International Corporation has rights to pursue potential LED customers
2. Follow up potential customers
3. To maintain current customers
4. Guandong & Beijing Corporation establishing
5. Certain good products to China Lansheng Daewoo
6. business+ technology
7. To use relationship to develop new channels in China market
8. SSL 100% technology support
Strength: LED needs increase , AC LED develop
Weakness: Lack district management
Threat: LED industry competitive, Localization, Transportation cost
Opportunity: LED needs increase, AC LED lighting benefits increase
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